FLOURISH

FLOURISH

Flourish is a mindfulness and goal-setting platform designed to recenter users on their personal “why.” Through multi-platform touchpoints (mobile, desktop, watch), it provides intuitive ways to set intentions, track goals, and capture moments of joy—transforming wellness from obligation into a more joyful, personalized practice.

roles

RESEARCH VISUAL LANGUAGE DEVELOPMENT TYPOGRAPHY REFINEMENT LAYOUT ITERATION

timeline

8 WEEKS

collaboration

KATE BISHOPP, THEREMENA FERNANDEZ, & EMILIA FLORES

KATE BISHOPP, THEREMENA FERNANDEZ, & EMILIA FLORES

Research

Research

We explored the problem space of modern wellness by analyzing how people feel overwhelmed by health information yet lack clear tools to apply it. Research highlighted diverse learning styles, the popularity of self-tracking, and gaps in existing wellness apps, which often feel generic, obligatory, or guilt-driven.

We explored the problem space of modern wellness by analyzing how people feel overwhelmed by health information yet lack clear tools to apply it. Research highlighted diverse learning styles, the popularity of self-tracking, and gaps in existing wellness apps, which often feel generic, obligatory, or guilt-driven.

Research

We explored the problem space of modern wellness by analyzing how people feel overwhelmed by health information yet lack clear tools to apply it. Research highlighted diverse learning styles, the popularity of self-tracking, and gaps in existing wellness apps, which often feel generic, obligatory, or guilt-driven.

Concept

Concept

The design centered on clarity and engagement, using experience pillars (present, grateful, focused, whole) to shape the interface. Key features include the “Focus Space” for goals and intentions, the “Joy Hub” for memories and reflection, and guided or self-led mindfulness practices—brought together through an accessible, visually cohesive system.

The design centered on clarity and engagement, using experience pillars (present, grateful, focused, whole) to shape the interface. Key features include the “Focus Space” for goals and intentions, the “Joy Hub” for memories and reflection, and guided or self-led mindfulness practices—brought together through an accessible, visually cohesive system.

Concept

The design centered on clarity and engagement, using experience pillars (present, grateful, focused, whole) to shape the interface. Key features include the “Focus Space” for goals and intentions, the “Joy Hub” for memories and reflection, and guided or self-led mindfulness practices—brought together through an accessible, visually cohesive system.

Development

Development

We prototyped interactive features such as intention setting, reflection tools, and memory uploads, while testing across devices (mobile, desktop widget, Apple Watch). Animated features and interaction flows were developed to ensure a seamless, motivating user experience.

We prototyped interactive features such as intention setting, reflection tools, and memory uploads, while testing across devices (mobile, desktop widget, Apple Watch). Animated features and interaction flows were developed to ensure a seamless, motivating user experience.

Development

We prototyped interactive features such as intention setting, reflection tools, and memory uploads, while testing across devices (mobile, desktop widget, Apple Watch). Animated features and interaction flows were developed to ensure a seamless, motivating user experience.

Design

Design

The core concept positions Flourish as an “internal compass” that helps users align with purpose. Unlike competitors that emphasize rigid habit tracking, Flourish reframes wellness around intentions, joy, and guilt-free growth—connecting people back to their “why.”

The core concept positions Flourish as an “internal compass” that helps users align with purpose. Unlike competitors that emphasize rigid habit tracking, Flourish reframes wellness around intentions, joy, and guilt-free growth—connecting people back to their “why.”

Design

The core concept positions Flourish as an “internal compass” that helps users align with purpose. Unlike competitors that emphasize rigid habit tracking, Flourish reframes wellness around intentions, joy, and guilt-free growth—connecting people back to their “why.”

©2025 AIDAN MOECK

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©2025 AIDAN MOECK

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©2025 AIDAN MOECK

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