BUMPIN '25
BUMPIN '25
A visual identity for a 2010s-inspired music festival that reimagines “recession pop” through a calm-yet-energetic lens. The outcome includes a full brand system—posters, tickets, billboards, merchandise, venue maps, and digital platforms—designed to capture the contrast between the chaotic energy of the music and a sleek, minimal visual presence.
roles
RESEARCH VISUAL LANGUAGE DEVELOPMENT MOTION GRAPHICS DISPLAY DESIGN REFINEMENT
timeline
8 WEEKS
collaboration
CATHERINE MERCADO & BRIAN YOO
CATHERINE MERCADO & BRIAN YOO
Research
Research
We explored the cultural impact of the Great Recession on music, focusing on how young adults used upbeat, high-energy pop as a form of escape and hope. Our research extended to visual inspirations from sound wave boards with sand (cymatics), where vibrations form shifting patterns—this became a metaphor for how music both shapes and grounds emotional experience.
We explored the cultural impact of the Great Recession on music, focusing on how young adults used upbeat, high-energy pop as a form of escape and hope. Our research extended to visual inspirations from sound wave boards with sand (cymatics), where vibrations form shifting patterns—this became a metaphor for how music both shapes and grounds emotional experience.
Research
We explored the cultural impact of the Great Recession on music, focusing on how young adults used upbeat, high-energy pop as a form of escape and hope. Our research extended to visual inspirations from sound wave boards with sand (cymatics), where vibrations form shifting patterns—this became a metaphor for how music both shapes and grounds emotional experience.
Design
Design
The visual system was built on strict rules—Helvetica type, a black/white/teal palette, and layered patterns with a 2:1 weight ratio. Patterns were directly inspired by soundboard sand formations, bringing rhythm and resonance into static graphics. This approach created cohesion across mediums while reflecting the pulse and texture of music itself.
The visual system was built on strict rules—Helvetica type, a black/white/teal palette, and layered patterns with a 2:1 weight ratio. Patterns were directly inspired by soundboard sand formations, bringing rhythm and resonance into static graphics. This approach created cohesion across mediums while reflecting the pulse and texture of music itself.
Design
The visual system was built on strict rules—Helvetica type, a black/white/teal palette, and layered patterns with a 2:1 weight ratio. Patterns were directly inspired by soundboard sand formations, bringing rhythm and resonance into static graphics. This approach created cohesion across mediums while reflecting the pulse and texture of music itself.
Development
Development
We developed applications of the system across multiple touchpoints, from traditional print (posters, tickets, billboards) to merchandise (shirts, totes, hats, keychains) and digital platforms (website, promotional videos, motion bumpers). Each iteration refined how the patterned system responded to different formats, testing its adaptability and impact.
We developed applications of the system across multiple touchpoints, from traditional print (posters, tickets, billboards) to merchandise (shirts, totes, hats, keychains) and digital platforms (website, promotional videos, motion bumpers). Each iteration refined how the patterned system responded to different formats, testing its adaptability and impact.
Development
We developed applications of the system across multiple touchpoints, from traditional print (posters, tickets, billboards) to merchandise (shirts, totes, hats, keychains) and digital platforms (website, promotional videos, motion bumpers). Each iteration refined how the patterned system responded to different formats, testing its adaptability and impact.
Concept
Concept
At its core, BUMPIN’25 visualizes music as both grounding and transformative—musically exciting but visually calm. By translating sound vibrations into graphic patterns, the identity reflects how pop music of the 2010s gave young people both release and resilience in the wake of the Great Recession.
At its core, BUMPIN’25 visualizes music as both grounding and transformative—musically exciting but visually calm. By translating sound vibrations into graphic patterns, the identity reflects how pop music of the 2010s gave young people both release and resilience in the wake of the Great Recession.
Concept
At its core, BUMPIN’25 visualizes music as both grounding and transformative—musically exciting but visually calm. By translating sound vibrations into graphic patterns, the identity reflects how pop music of the 2010s gave young people both release and resilience in the wake of the Great Recession.
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Let's Work
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©2025 AIDAN MOECK
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©2025 AIDAN MOECK
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©2025 AIDAN MOECK
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©2025 AIDAN MOECK
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©2025 AIDAN MOECK
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