DOD CAVE
DOD CAVE
I created a poster campaign for rapper Dod Cave, inspired by the aesthetic of artists like Rod Wave. The outcome is a series of moody, Swiss-inspired posters that merge modern hip-hop sensibility with refined visual restraint—establishing a sophisticated, cohesive brand identity.
roles
VISUAL LANGUAGE DEVELOPMENT TYPOGRAPHY REFINEMENT LAYOUT ITERATION
timeline
2 WEEKS
Research
Research
I studied Rod Wave’s visual language and broader trends in contemporary rap promotion, focusing on how typography, tone, and color communicate emotional authenticity. I also drew from Swiss design principles—grid systems, hierarchy, and minimal composition—to balance structure with expressive imagery.
I studied Rod Wave’s visual language and broader trends in contemporary rap promotion, focusing on how typography, tone, and color communicate emotional authenticity. I also drew from Swiss design principles—grid systems, hierarchy, and minimal composition—to balance structure with expressive imagery.
Research
I studied Rod Wave’s visual language and broader trends in contemporary rap promotion, focusing on how typography, tone, and color communicate emotional authenticity. I also drew from Swiss design principles—grid systems, hierarchy, and minimal composition—to balance structure with expressive imagery.
Design
Design
The posters rely on bold typographic arrangements, restrained color palettes, and high-contrast imagery to evoke intensity and introspection. Clean grids and balanced spacing allowed the emotional tone of the photography to take center stage, while still maintaining visual discipline.
The posters rely on bold typographic arrangements, restrained color palettes, and high-contrast imagery to evoke intensity and introspection. Clean grids and balanced spacing allowed the emotional tone of the photography to take center stage, while still maintaining visual discipline.
Design
The posters rely on bold typographic arrangements, restrained color palettes, and high-contrast imagery to evoke intensity and introspection. Clean grids and balanced spacing allowed the emotional tone of the photography to take center stage, while still maintaining visual discipline.
Development
Development
Through iterative composition studies and type testing, I refined the hierarchy, scale, and alignment to ensure each poster felt both cinematic and cohesive as part of a campaign. The final set presents Dod Cave as an artist grounded in emotion and precision.
Through iterative composition studies and type testing, I refined the hierarchy, scale, and alignment to ensure each poster felt both cinematic and cohesive as part of a campaign. The final set presents Dod Cave as an artist grounded in emotion and precision.
Development
Through iterative composition studies and type testing, I refined the hierarchy, scale, and alignment to ensure each poster felt both cinematic and cohesive as part of a campaign. The final set presents Dod Cave as an artist grounded in emotion and precision.
Concept
Concept
The concept combines the raw emotion of modern rap with the order of Swiss design—translating rhythm and vulnerability into a visual system that feels moody, mature, and honest.
The concept combines the raw emotion of modern rap with the order of Swiss design—translating rhythm and vulnerability into a visual system that feels moody, mature, and honest.
Concept
The concept combines the raw emotion of modern rap with the order of Swiss design—translating rhythm and vulnerability into a visual system that feels moody, mature, and honest.
Related
Related
Projects
Projects
UW RECREATION PROGRAMS
Visual Systems, Display + UI Design
UW RECREATION PROGRAMS
Visual Systems, Display + UI Design
UW RECREATION PROGRAMS
Visual Systems, Display + UI Design
UW RECREATION PROGRAMS
Visual Systems, Display + UI Design
EUGENIA
Typeface Design
EUGENIA
Typeface Design
EUGENIA
Typeface Design
EUGENIA
Typeface Design
Let's Work
Let's Work
TOGETHER
TOGETHER
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get in touch
get in touch
get in touch
©2025 AIDAN MOECK
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©2025 AIDAN MOECK
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©2025 AIDAN MOECK
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©2025 AIDAN MOECK
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©2025 AIDAN MOECK
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