COUNTRY TIME LEMONADE
COUNTRY TIME LEMONADE
I created a refreshed brand and interface redesign for Country Time Lemonade, bringing a modern, handcrafted feel to a nostalgic household brand. The outcome balances warmth and clarity—combining playful charm with a clean, user-friendly interface that feels both fresh and familiar.
roles
VISUAL LANGUAGE DEVELOPMENT WEB DESIGN ICONOGRAPHY DESIGN
timeline
4 WEEKS
Research
Research
I began by analyzing the existing Country Time website and brand materials, noting the outdated visual hierarchy and overly nostalgic tone. I researched competitors in the beverage and lifestyle space to identify ways to preserve Country Time’s nostalgic personality while appealing to a contemporary audience.
I began by analyzing the existing Country Time website and brand materials, noting the outdated visual hierarchy and overly nostalgic tone. I researched competitors in the beverage and lifestyle space to identify ways to preserve Country Time’s nostalgic personality while appealing to a contemporary audience.
Research
I began by analyzing the existing Country Time website and brand materials, noting the outdated visual hierarchy and overly nostalgic tone. I researched competitors in the beverage and lifestyle space to identify ways to preserve Country Time’s nostalgic personality while appealing to a contemporary audience.
Design
Design
The design focuses on simplicity and approachability—using a bright, sun-washed color palette, clean typography, and subtle textures that evoke a homemade, summertime feel. Visual elements were refined to avoid the scrapbook aesthetic while still communicating authenticity and warmth.
The design focuses on simplicity and approachability—using a bright, sun-washed color palette, clean typography, and subtle textures that evoke a homemade, summertime feel. Visual elements were refined to avoid the scrapbook aesthetic while still communicating authenticity and warmth.
Design
The design focuses on simplicity and approachability—using a bright, sun-washed color palette, clean typography, and subtle textures that evoke a homemade, summertime feel. Visual elements were refined to avoid the scrapbook aesthetic while still communicating authenticity and warmth.
Development
Development
Through iterative layout testing and interface refinement, I structured the site for intuitive navigation and visual rhythm. Each component—from product showcases to call-to-action elements—was built around accessibility, consistency, and brand cohesion.
Through iterative layout testing and interface refinement, I structured the site for intuitive navigation and visual rhythm. Each component—from product showcases to call-to-action elements—was built around accessibility, consistency, and brand cohesion.
Development
Through iterative layout testing and interface refinement, I structured the site for intuitive navigation and visual rhythm. Each component—from product showcases to call-to-action elements—was built around accessibility, consistency, and brand cohesion.
Concept
Concept
The concept centers on “refreshing nostalgia”—a visual language that honors Country Time’s homemade roots while giving it the crisp, modern presence of a revitalized classic.
The concept centers on “refreshing nostalgia”—a visual language that honors Country Time’s homemade roots while giving it the crisp, modern presence of a revitalized classic.
Concept
The concept centers on “refreshing nostalgia”—a visual language that honors Country Time’s homemade roots while giving it the crisp, modern presence of a revitalized classic.
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©2025 AIDAN MOECK
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©2025 AIDAN MOECK
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©2025 AIDAN MOECK
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©2025 AIDAN MOECK
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©2025 AIDAN MOECK
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